BCBGeneration is a young contemporary brand for the youthful and spontaneous spirit. Make today beautiful with clothes designed for the trendsetting, so chic bombshell who lives life to the fullest. More than clothes with an affordable price point, this line tells stories through fabrics and trims and makes memories through colors and details. Bold fashionistas love the modern earthiness, of-the-moment spontaneity, and free spirit attitude of this line. BCBGeneration curates trends infused with an energetic flair and modern edge that will inspire you to embrace a life of love, laughter, and adventure.